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Name: Public Relations Research: An International Perspective.
Author: Moss, Danny et al. (ed.)
ISBN: 978-0-415-10995-6

Public Relations Research: An International Perspective.

・ISBN 978-0-415-10995-6 hard

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著者・編者	Moss, Danny et al. (ed.),
出版社	(International Thomson Business Pr., UK)
出版年月	1997
ページ数	315 pp.
言語	ENG
ニュース番号	＜260-4713＞

解説

This volume presents a global view of the current themes in public relations research, drawing together the work of leading academics in Europe and the United States. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and journalism, the history of PR and the moral rule of the public relations practioner.