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This edited collection explores key concepts, themes and theories in public relations and the assumptions which lie behind them. Key issues covered include: education; systems theory; semiotics; propaganda; public opinion; performance politics; persuasion; and ethics. The discussion takes a critical approach, confronting a number of problematic areas of public relations not usually dealt with in the literature. Exploring the relationship between theory and practice in PR and providing an interdisciplinary perspective, this book should be be of interest to students of public relations, media and communication studies.