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商品詳細

Name: The Marketing Planning Workbook: Effective Marketing for Marketing Manager.
Author: Dibb, Sally / Simkin, Lyndon
ISBN: 978-0-415-11891-0

The Marketing Planning Workbook: Effective Marketing for Marketing Manager.

・ISBN 978-0-415-11891-0 paper

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・ISBN 978-1-86152-349-5 paper

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著者・編者	Dibb, Sally / Simkin, Lyndon,
シリーズ	Marketing Workbooks
出版社	(International Thomson Business Pr., UK)
出版年月	1996
ページ数	224 pp.
言語	ENG
ニュース番号	＜260-4694＞

解説

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.