商品詳細

Developing an understanding of the business environment in which organizations operate, this volume explains how firms actually manage within that environment. It adopts a systematic and focused approach, concentrating on the theme of "adding value" in the international context, whilst considering the disparate elements of the business environment (political, economic, social and technological). It is intended as an introductory textbook for students on undergraduate business and DMS/MBA programmes, and comes with a Lecturers' Resource Manual including cases, further handouts, general guidance and OHP masters.