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Name: Contemporary Marketing. 10th ed.
Author: Boone, Louis E. / Kurtz, David L.
ISBN: 978-0-03-031403-2

Contemporary Marketing. 10th ed.

・ISBN 978-0-03-031403-2 hard

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著者・編者	Boone, Louis E. / Kurtz, David L.,
出版社	(Harcourt College Pub., US)
出版年月	2001
ページ数	703 pp.
言語	ENG
ニュース番号	＜260-4622＞

解説

This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.