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Name: The Business of Children's Entertainment.
Author: Pecora, Norma O.
ISBN: 978-1-57230-280-8

The Business of Children's Entertainment.

・ISBN 978-1-57230-280-8 1997 hard

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・ISBN 978-1-57230-774-2 2002 paper

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著者・編者	Pecora, Norma O.,
シリーズ	The Guilford Communication Series
出版社	(Guilford, US)
ページ数	190 pp.
言語	ENG
ニュース番号	＜260-4619＞

解説

For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.