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Name: Marketing: An Active Learning Approach.
Author: Barnes, Elizabeth et al.
ISBN: 978-0-631-20182-3

Marketing: An Active Learning Approach.

・ISBN 978-0-631-20182-3 paper

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著者・編者	Barnes, Elizabeth et al.,
シリーズ	An Active Learning Approach to Business Studies
出版社	(Blackwell, UK)
出版年月	1997
ページ数	614 pp.
言語	ENG
ニュース番号	＜260-4523＞

解説

Marketing is designed to provide learners with an understanding of the environment within which consumers function. It also examines the ways in which the relationship between the firm and the consumer is undergoing a process of change. This module is aimed at second-year undergraduate students, and serves as a suitable foundation for final-level marketing modules.