株式会社極東書店トップ ＞ 商品一覧 ＞ Orality: The Power of the Spoken Word.
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解説
Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.