商品詳細

Fundamentals of Economics remains the first brief survey textbook to thoroughly integrate international economic issues while retaining concise coverage of core economic models. Boyes and Melvin have distilled formal theories to place key microeconomic and macroeconomic concepts in a real-world context. The condensed format gives instructors the flexibility to supplement the Second Edition with outside cases, readings, group projects, and classroom projects. Each chapter highlights the decisions of real companies and government policies from around the world to illustrate how economic principles affect organisations, governments, and - ultimately-students. Highlights of this second edition: - New! The Second Edition includes more discussion of the four market structures (monopoly, perfect competition, monopolistic competition, and oligopoly) - New! The chapters on microeconomics now also cover the factors that determine company strategy and market entry - New! Now You Try It boxes in each chapter test students' ability to apply the concepts and skills under review. - New! A glossary now appears at the end of the text, reinforcing the key terms located in the margins of each chapter - Enhanced International coverage including the effects of exchange rates on individual markets, price discrimination, multinationals, a comparative analysis of different countries' fiscal policies, and international banking.