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Analysing Media Texts.
・ISBN 978-0-8264-6470-5 paper GB£ 33.99
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| 著者・編者 | Burn, Andrew / Parker, David, |
|---|---|
| シリーズ | Continuum Research Methods Series |
| 出版社 | (Continuum, UK) |
| 出版年月 | 2003 |
| ページ数 | 112 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-14143＞ |
解説
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.