商品詳細

"Managing Innovation, Design and Creativity" is an exciting new book published in collaboration with the London based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. This book develops an integrative approach to innovation, creativity and design, and shows how these topics fit together identifies tools and techniques that will help improve an organization's effectiveness. It provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries. Case teaching notes and other resources are provided on a supporting web site.