商品詳細

First introduced in 1999, i mode was the world's first smart phone for Web browsing. The i mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information. In Japan, the number of i mode users is close to a sensational 13 million. This means that 10 per cent of Japan's total population are using i mode after not even 2 years of its existence. "I Mode Strategy" authored by one of the main architects behind i mode. It discusses the success story of i mode to date. It offers highly probable future projections for the technology. Written by the most highly respected expert in the field, "I Mode Strategy" is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i mode strategy.