株式会社極東書店トップ ＞ 商品一覧 ＞ The Responsive Public Library: How to Develop and Market a Winning Collection. 2nd ed.
商品詳細
The Responsive Public Library: How to Develop and Market a Winning Collection. 2nd ed.
・ISBN 978-1-56308-648-9 paper US$ 57.00
￥13,355.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Baker, Sharon L. / Wallace, Karen L., |
|---|---|
| 出版社 | (Libraries Unlimited, US) |
| 出版年月 | 2002 |
| ページ数 | 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-11628＞ |
解説
How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library-its collection-the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.