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Persuasion : Theory and Research. 2nd ed.
・ISBN 978-0-7619-2200-1 hard GB£ 212.00
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・ISBN 978-0-7619-2539-2 paper GB£ 71.00
￥22,492.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | O'Keefe, Daniel J., |
|---|---|
| シリーズ | Current Communication: An Advanced Text Series |
| 出版社 | (Sage, US) |
| 出版年月 | 2002 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-11464＞ |
解説
If you're searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).
New to the Second Edition
- Provides a summary of relevant research literature in persuasion
- Includes suggestions for how to avoid premature generalizations from limited research evidence
- Presents detailed discussions on important theoretical and methodological questions