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Name: International Marketing Cases (with Infotrac). 6th ed.
Author: Jain, Subhash C.
ISBN: 978-0-324-06373-8

International Marketing Cases (with Infotrac). 6th ed.

・ISBN 978-0-324-06373-8 paper

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著者・編者	Jain, Subhash C.,
出版社	(South-Western, US)
出版年月	2001
ページ数	192 pp.
言語	ENG
ニュース番号	＜260-11236＞

解説

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.