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This study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock to illuminate Mexican history through these charged decades and into the 1970s. This narrative traces the rechannelling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave).