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As one would expect from an author of Aronson's stature, The Social Animal is a book that is provocative and eminently readable.' - British Journal of Social and Clinical Psychology 'A rare gem of a book, easy to read but also scientifically sophisticated.' - Contemporary Sociology 'Aronson writes with an astonishing combination of passion, wisdom and humour. The Social Animal is a great book.' - Grzna Wieczorkowska, Director, Institute for Social Studies, Warsaw University, Poland Completely revised and updated, this new edition of The Social Animal is a compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research and intriguing examples, Elliot Aronson probes the patterns and motives of human behaviour, covering such diverse topics as conformity, obedience, politics, race relations, advertising, war, interpersonal attraction and the power of religious cults. The accompanying volume Readings About The Social Animal is arranged to illustrate the major themes of the text. This collection of articles from psychological journals, forms the perfect companion for any introductory text.