株式会社極東書店トップ商品一覧Pankaj Ghemawat's Distance Still Matters : The Hard Reality of Global Expansion.

商品詳細

Pankaj Ghemawat's Distance Still Matters

Pankaj Ghemawat's Distance Still Matters : The Hard Reality of Global Expansion.

・ISBN 978-1-912453-45-0 hard

お気に入り

・ISBN 978-1-912453-00-9 paper

お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-912453-15-3
著者・編者Giudici, Alessandro / Rolbina, Marianna,
シリーズThe Macat Library
出版社(Macat Library, UK)
出版年月2018
ページ数112 pp.
言語ENG
ニュース番号<100-5069>

解説

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.