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商品詳細

Name: Creating and Capturing Value : Perspectives and Cases on Electronic Commerce.
Author: Saloner, Garth / Spence, A. M.
ISBN: 978-0-471-41015-7

Creating and Capturing Value : Perspectives and Cases on Electronic Commerce.

・ISBN 978-0-471-41015-7 cloth

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著者・編者	Saloner, Garth / Spence, A. M.,
出版社	(Wiley, US)
出版年月	2001
ページ数	608 pp.
言語	ENG
ニュース番号	＜100-1308＞

解説

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.