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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director.
・ISBN 978-1-138-84751-4 paper GB£ 51.99
￥16,470.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Harrell, Adam, |
|---|---|
| 出版社 | (CRC Press, UK) |
| 出版年月 | 2016 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-15146＞ |
解説
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.