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商品詳細
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.
・ISBN 978-0-470-61415-0 hard US$ 25.95
￥6,079.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Aaker, Jennifer / Smith, Andy, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2010 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-7993＞ |
解説
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.