株式会社極東書店トップ ＞ 商品一覧 ＞ The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society.
商品詳細
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society.
・ISBN 978-0-415-90353-0 paper GB£ 41.99
￥13,302.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Jhally, Sut, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 1990 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-5944＞ |
解説
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.