商品詳細

The service sector occupies a dominant position in the Japanese economy, yet few studies have looked at the way the industry developed. This book, first published in 1992, focuses on the growth and development of a major world security and communications corporation, SECOM. The success of the company has been rooted in the management strategies of Makoto Iida, who has shaped the company from a small localized business to an international industry at the forefront of innovation. The book first looks at the background of Makoto Iida, offering an insight into the nature of an entrepreneur and the issues this raises within the context of Japanese management styles. It then follows the company development stage by stage, assessing the importance of individual creativity in adapting and implementing traditional management techniques. It shows how strategies for human resources, service quality, new technology, globalization and corporate restructuring evolve within the context of a growing organization, and includes an analysis of the innovative marketing techniques and product development processes needed to sell security services to one of the world's safest countries.