株式会社極東書店トップ ＞ 商品一覧 ＞ The Internationalization of US Franchising Systems.
商品詳細
The Internationalization of US Franchising Systems.
・ISBN 978-0-8153-3387-6 hard GB£ 124.99
￥39,596.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Alon, Ilan, |
|---|---|
| シリーズ | (Transnational Business and Corporate Culture) |
| 出版社 | (Routledge, US) |
| 出版年月 | 1999 |
| ページ数 | 110 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-228＞ |
解説
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.