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Navigating the Badlands: Thriving in the Decade of Radical Transformation.
・ISBN 978-0-7879-7138-0 paper US$ 27.95
￥6,548.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | O'Hara-Devereaux, Mary, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2004 |
| ページ数 | 340 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-95885＞ |
解説
In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.