株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing the Museum.
商品詳細
Marketing the Museum.
・ISBN 978-0-415-15293-8 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Mclean, Fiona, |
|---|---|
| シリーズ | (Heritage: Care-Preservation-Management) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 1996 |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-95422＞ |
解説
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?
In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.