株式会社極東書店トップ ＞ 商品一覧 ＞ Pricing in Business.
商品詳細
Pricing in Business.
・ISBN 978-0-8153-7030-7 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hague, Douglas, |
|---|---|
| シリーズ | (Routledge Library Editions: Industrial Economics) |
| 出版社 | (Routledge, US) |
| 出版年月 | 2018 |
| ページ数 | 338 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-92622＞ |
解説
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.