商品詳細

This 12-chapter text presents a concise first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes. No previous knowledge of economics is assumed.

MBA Economics covers the key areas of microeconomics - how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets, as well as how rent-seeking activity can alter this conclusion and how human-capital investments can increase the productivity and wages of workers.

As economics is presented to students as an element in arguments, only the economics necessary to support the arguments need to be presented. This feature makes MBA Economics substantially leaner than the standard text in microeconomics, thereby making it far more accessible.

• 
  
• Written by an experienced textbook author.
  
• No previous knowledge of economics is assumed.
  
• Step by step analysis of key modules.
  
• Concise introduction to microeconomics for MBA and undergraduate students.