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Understanding Companies and Markets: A Strategic Approach.
・ISBN 978-0-631-19099-8 paper US$ 50.00
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お気に入り
★★★
| 著者・編者 | Lowes, Bryan / Pass, Christopher / Sanderson, Stuart, |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 1994 |
| ページ数 | 324 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-87937＞ |
解説
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.