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Profiles in Small Business: A Competitive Strategy Approach.
・ISBN 978-1-138-98392-2 paper GB£ 33.99
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| 著者・編者 | Anderson, Margo / Jacobsen, Lowell R. / Reid, Gavin, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 226 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-85082＞ |
解説
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.