株式会社極東書店トップ ＞ 商品一覧 ＞ Tourism Marketing and Management in the Caribbean (RLE Marketing).
商品詳細
Tourism Marketing and Management in the Caribbean (RLE Marketing).
・ISBN 978-1-138-78633-2 hard GB£ 103.99
￥32,943.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Gayle, Dennis J. / Goodrich, Jonathan N. (eds.), |
|---|---|
| シリーズ | (Routledge Library Editions: Marketing) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-84513＞ |
解説
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.