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PR Strategy and Application: Managing Influence.

PR Strategy and Application: Managing Influence.

・ISBN 978-1-4051-4408-7 paper US$ 87.95

￥20,606.- (税込) ※（※）価格はご注文時の参考価格となります。
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著者・編者Coombs, W. Timothy / Holladay, Sherry J.,
出版社 (Wiley-Blackwell, UK)
出版年月2009
ページ数370 pp.
言語ENG
ニュース番号＜A00-83730＞

解説

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships

  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs