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Development Communication: Reframing the Role of the Media.
・ISBN 978-1-4051-8794-7 paper US$ 49.95
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★★★
| 著者・編者 | McPhail, Thomas L. (ed.), |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2009 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-83707＞ |
解説
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media