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商品詳細
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS.
・ISBN 978-0-7890-0961-6 hard GB£ 171.99
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お気に入り
★★★
| 著者・編者 | Kaynak, Erdener / Iyer, Gopalkrishnan R / Masters, Lance A, |
|---|---|
| 出版社 | (Routledge, US) |
| 出版年月 | 2000 |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-81524＞ |
解説
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.