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Organizational Design for Marketing Futures.
・ISBN 978-0-8153-7005-5 hard GB£ 145.99
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| 著者・編者 | Hayhurst, Roy / Wills, Gordon, |
|---|---|
| シリーズ | (Routledge Library Editions: Management) |
| 出版社 | (Routledge, US) |
| 出版年月 | 2018 |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-79087＞ |
解説
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing's task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.