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Using rhetorical criticism as a research method, Public Memory and the Television Series Outlander examines how public memory is created in the first four seasons of the popular television show Outlander. In this book, Valerie Lynn Schrader discusses the connections between documented history and the series, noting where Outlander's depiction of events aligns with documented history and where it does not, as well as how public memory is created through the use of music, language, directorial and performance choices, and mise-en-scene elements like filming location, props, and costumes. Schrader also explores the impact that Outlander has had on Scottish tourism (known as the "Outlander effect") and reflects on whether other filming locations or depicted locations may experience a similar effect as Outlander's settings move from Scotland to other areas of the world. Furthermore, Schrader suggests that the creation of public memory through the television series encourages audiences to learn about history and reflect on current issues that are brought to light through that public memory.