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商品詳細
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics.
・ISBN 978-1-7936-4573-9 hard US$ 105.00
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| 著者・編者 | Smith, Trevor A. / Wedderburn, Kenroy C., |
|---|---|
| 出版社 | (Lexington Books, US) |
| 出版年月 | 2021 |
| ページ数 | 166 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-74836＞ |
解説
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.