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商品詳細
Video Marketing for Libraries: A Practical Guide for Librarians.
・ISBN 978-1-4422-6949-1 paper US$ 84.00
￥19,681.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Dalal, Heather A. / O'Hanlon, Robin / Yacobucci, Karen L., |
|---|---|
| シリーズ | (Practical Guides for Librarians) |
| 出版社 | (Rowman & Littlefield Publishers, US) |
| 出版年月 | 2017 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A00-72024＞ |
解説
Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.
You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.
This book will guide you through:
gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts