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Digital Type Design for Branding: Designing Letters from their Source.

Digital Type Design for Branding: Designing Letters from their Source.

・ISBN 978-1-4987-7720-9 paper GB£ 51.99

￥16,470.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 9781315380407

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著者・編者Boss, Stephen,
出版社 (Chapman & Hall/CRC, US)
出版年月2018
ページ数224 pp.
言語ENG
ニュース番号＜A00-30770＞

解説

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.