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商品詳細
Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends.
・ISBN 978-0-8108-4271-7 paper US$ 79.00
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| 著者・編者 | Holley, Robert P. / Edelman, Hendrik, |
|---|---|
| 出版社 | (Scarecrow, US) |
| 出版年月 | 2002 |
| 言語 | ENG |
| ニュース番号 | ＜260-11645＞ |
解説
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'