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Public Relations: Principles and Practice.
・ISBN 978-1-86152-091-3 paper GB£ 76.99
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お気に入り
★★★
| 著者・編者 | Kitchen, Philip, |
|---|---|
| 出版社 | (International Thomson Business Pr., UK) |
| 出版年月 | 1997 |
| ページ数 | 325 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-4708＞ |
解説
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.