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Microeconomics for MBAs : The Economic Way of Thinking for Managers. 3rd ed. MBAのためのミクロ経済学 第3版
・ISBN 978-1-107-13948-0 2016 hard GB£ 99.00
￥31,363.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-108-74766-0 2020 paper GB£ 64.99
￥20,588.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | McKenzie, Richard B. / Lee, D. R., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| ページ数 | 640 pp. |
| 言語 | ENG |
| ニュース番号 | ＜628-312 628-L348＞ |
解説
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles, whilst Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.