株式会社極東書店トップ ＞ 商品一覧 ＞ Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics.
商品詳細
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics.
・ISBN 978-3-031-30741-6 hard EUR 74.99
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| 著者・編者 | Bianchi, Enrique Carlos / Vazquez Burguete, J. L. et al. (eds.), |
|---|---|
| シリーズ | Springer Business Cases |
| 出版社 | (Springer, GW) |
| 出版年月 | 2023.07 |
| ページ数 | 299 pp. |
| 言語 | ENG |
| ニュース番号 | ＜702-245 702-537＞ |
解説
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.