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Selling Services : The ABC of Professional Selling.
・ISBN 978-1-032-42856-7 hard GB£ 171.99
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・ISBN 978-1-032-42853-6 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-36458-0
| 著者・編者 | Warren, Clifton, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.09 |
| ページ数 | 164 pp. |
| 言語 | ENG |
| ニュース番号 | ＜701-356＞ |
解説
More than ever, our economy relies on the service industries - but selling services is far different from selling tangible products.
This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a "to-do" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore.
B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.