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商品詳細
Perspectives in Marketing, Innovation and Strategy. P.コトラー他編 マーケティング、イノベーション、戦略におけるパースペクティヴ
・ISBN 978-1-032-36089-8 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-43446-7
| 著者・編者 | Kotler, Philip / Roy, S. / Chakrabarti, S. et al. (eds.), |
|---|---|
| シリーズ | Contemporary Management Practices |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.09 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜701-328 701-351＞ |
解説
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.
Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.