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商品詳細
Understanding Strategic Analysis : A Simple Guide to Choosing, Developing and Implementing Business Strategy.
・ISBN 978-1-032-38513-6 hard GB£ 145.99
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・ISBN 978-1-032-38511-2 paper GB£ 40.99
￥12,985.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-34539-8
| 著者・編者 | Elsworth, Tom, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.09 |
| ページ数 | 140 pp. |
| 言語 | ENG |
| ニュース番号 | ＜701-325＞ |
解説
Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making, and implementation.
The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole.
Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and executive education students of strategic management, as well as practising managers in organisations of all sizes. Online resources include a short Instructor's Manual, chapter-by-chapter PowerPoint slides, and a test bank of exam questions.