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商品詳細
Intellectual Property Management : Interdisciplinary Knowledge for Business Decision-Making.
・ISBN 978-3-031-26742-0 hard EUR 54.99
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| 著者・編者 | Heim, Irina, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.03 |
| ページ数 | 112 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-1190 700-683＞ |
解説
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.
This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.