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商品詳細
Entrepreneurial Finance, Crowdfunding, and Language : From Social to Financial Support.
・ISBN 978-1-032-39468-8 2023 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-39470-1 2025 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-34986-0
| 著者・編者 | Capo, Francesca / Di Pietro, Francesca, |
|---|---|
| シリーズ | Routledge Studies in Entrepreneurship and Small Business |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.08 |
| ページ数 | 116 pp. |
| 言語 | ENG |
| ニュース番号 | ＜699-306＞ |
解説
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs' social support and legitimation as well as access to external resources.
This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies' ability to secure social and financial support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.