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Essentials of Business Research Methods. 5th ed.
・ISBN 978-1-032-42633-4 hard GB£ 295.00
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・ISBN 978-1-032-42628-0 paper GB£ 80.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Hair, Joe, Jr. / Page, Michael / Brunsveld, N. et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.07 |
| ページ数 | 444 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-351＞ |
解説
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.
Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.
A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank.