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Creativity for Innovation Management : Tools and Techniques for Creative Thinking in Practice. 2nd ed. J.ベサント他著 イノベーション管理のための創造性 第2版
・ISBN 978-1-032-12768-2 hard GB£ 170.00
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・ISBN 978-1-032-12769-9 paper GB£ 48.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-22617-8
| 著者・編者 | Goller, Ina / Bessant, John, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.07 |
| ページ数 | 316 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-350＞ |
解説
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.
This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.
Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.